Three new entry-level specifications of popular Mitsubishi models have been launched this week, meeting the needs of a broadening customer base.

The 2WD 2.0 L LS Outlander and the ES Lancer sedan and hatch variants will slot in beneath the current offerings, providing another option for price-conscious buyers, said Mitsubishi Motors marketing communications manager Daniel Cook.

“Both Outlander and Lancer have enjoyed success with private and fleet buyers alike. Feedback we’ve received highlights that, for some, the highly specified current base model has features surplus to their needs and they would prefer a cost saving where possible,” said Mr Cook.

At $4,000 less than the next model, the 2.0 L 2WD Outlander provides compelling value. Complementing the engine is a 6-speed CVT transmission with sports mode that uses only 7.6 L / 100 km, delivering a respectable 111 kW and 200 Nm while producing only 176 g of CO2 / 100 km.

The new model retains Outlander’s impressive 5-star ANCAP rating with stability control, traction control and six airbags as standard. Also standard are two third-row seats, which increase seating to seven and, when not required, fold flat under the floor without compromising luggage space. A locally fitted audio system includes Bluetooth hands-free phone connectivity and useful USB and auxiliary jack points for external devices.

“A number of our Outlander prospects have said they love the style and size of the car but don’t need 4WD,” said Mr Cook. “This new specification provides an excellent solution. In 2009 17% of new SUV sales were 2WD, so we know there is demand for this vehicle.”

Few frills have been shed from the ES Lancers to achieve a substantial saving and attractive entry-point package. Alloy wheels have been replaced by steel with wheel covers, the centre console is now lidless and, while side and curtain airbags are not present in this base model, the new Lancer’s safety features still include stability control, traction control, front driver, passenger and driver’s knee airbags.

“A major part of the small car segment is very price-point sensitive,” said Mr Cook. “Removing those four features has enabled us to reduce the price by $3,000, which will be very attractive for some buyers. While removing safety specification is not our preferred choice, the ES still has a strong safety package.”

“As with all our models, these new variants are covered by our industry-leading 10/5 Diamond Advantage New Car Warranty,” said Mr Cook. “None of our competitors are currently brave enough to back their power trains for 10 years* and the full vehicle for 5 years. It allows our customers two more years of worry-free motoring than they’d normally expect and they receive 5 years of free roadside assistance to go with it.”

Retail Pricing:
Outlander 2.0 L 2WD $37,990
Lancer ES manual $27,990
Lancer ES CVT auto $29,990

NB: Lancer sedan and hatch hold the same RRP for each respective variant