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Mitsubishi is NZ’s fastest-growing mainstream car & LCV brand

While the motor industry reflects on its biggest passenger vehicle sales year in three decades, Mitsubishi is quietly acknowledging the customer appeal that in 2014 cemented its position as New Zealand’s fastest-growing mainstream car & LCV brand.

“In every year since 2009 more owners have chosen a Mitsubishi than in the previous year”, says the company’s head of sales and marketing strategy Daniel Cook. “We see it as a gradual migration towards style, innovation, quality and reliability. It’s also reflects our customer support, especially Diamond Advantage, the best new-vehicle warranty around”.

Mitsubishi has attracted new buyers from across the board, he says.

“Take Lancer sedan. This exceptional-value car retains its unstoppable appeal to private ‘small sedan’ buyers: last year, twice as many buyers in this group chose Lancer than its nearest competitor, a trend set to continue with the attractive new 2015 line-up.

“The ASX ‘small SUV’ has hit a high, too, with its appealing mix of value and performance attracting 80% more new buyers in 2014 than in 2013”.

Record interest as well, he reports, in the latest versions of the classic 3-tonne-towing Pajero, with sales levels not seen for a decade.

“Looking back over the year, we’re especially proud we’ve given New Zealanders a look into the future with the debut of an extraordinary Outlander, the technology-leading plug-in hybrid electric vehicle (PHEV). So quickly was this vehicle adopted by eco-focussed individuals and businesses it singlehandedly elevated New Zealand to the status of the world’s fastest-growing PHEV nation.

“Company Vehicle magazine voted the vehicle NZ’s ‘best medium SUV’, bar none, while National Business Review named it ‘Green Car of the Year’.

 “These awards topped off a year that saw record numbers of drivers enjoying a new Mitsubishi”, said Daniel Cook. “It’s a continuing trend: many prospective customers already have their eye on the release, in few months’ time, of the new-generation Triton ute, a powerful, athletic design that promises a significant leap forward in efficiency, safety and comfort”.

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On debut, Mitsubishi’s electric Outlander ‘redefines’ NZ’s most popular vehicle class

In its debut year, Mitsubishi’s Outlander PHEV electric SUV has picked up two coveted motoring awards: ‘Green Car of the Year’ from the National Business Review, and ‘Best Medium SUV’ from NZ Company Vehicle magazine.

Go-anywhere mid-size SUVs are consistently New Zealand’s most popular vehicles. The respected Company Vehicle publication, after fully road-testing all eleven SUVs competing in this class in 2014, had no hesitation in marking the newcomer top of its list.

The business-oriented magazine says the Outlander “redefines” the vehicle segment with “a clever execution that gets rid of the fear of running out of battery power, while offering the ability to use cheap electricity to offset imported petroleum-based fuel. At the same time, it’s the right size for most people, and can tow a boat, even launch and retrieve it”.

The magazine says the vehicle is “quick, and easy to drive, with lots of power for overtaking, and  ride and handling are excellent”. There was praise, too, for the vehicle’s quietness. “There’s something really special about travelling with no noise from the engine”.

‘Mainstream price, cutting edge electric-powertrain technology’


In making its ‘Green Car of the Year’ award leading business publication  National Business Review says: “The electric Outlander is a groundbreaking machine that for a mainstream price offers cutting-edge electric-powertrain technology and zero on-road emissions potential for commuters.”

“Even more remarkable’, says NBR,” is that the package is delivered in a way that requires no special driving skill and entails no compromise to its role as a five-seat sport utility vehicle with range and cabin space similar to other Outlanders. It is a landmark model for the New Zealand car market”.

Mitsubishi’s head of sales and marketing strategy Daniel Cook said: “These awards have topped off a year in which, in just nine months in the market, the Outlander PHEV has gained strong momentum and brought a totally new motoring experience to owners right across metro and rural  New Zealand.

 “This remarkable SUV has hit the right spot, for all the reasons quoted by the award judges: over 200 have been sold, and one in eight customers is now choosing the PHEV version”.

Recommended retail prices:
XLS $59,900, VRX $66,900 plus on road costs.

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Mitsubishi owners feeling the love

Mitsubishi Motors NZ has been named among the best customer care providers in New Zealand. Its Customer Care Centre (CCC) walked away with more trophies than any other brand at this year’s CRM Contact Centre Awards.

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F1 Legend Nigel Mansell opens new Mitsubishi Dealership in UK

Formula one legend Nigel Mansell is taking the driving seat for a new team - Mitsubishi Motors in the UK. The former World Champion will open a Mitsubishi franchise at his family-run dealership on Jersey. The new showroom and service centre, which will be managed by his son Leo, will open for business on 16 September.

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Sporty new Mitsubishi Outlander PHEV Concept-S heads for Paris Motor Show

Two years after unveiling its successful Outlander PHEV plug-in hybrid vehicle at the 2012 Paris Motor Show, Mitsubishi Motors Corporation (MMC) has again chosen France’s "Mondial de L'Automobile", opening 4 October, to premiere a PHEV vehicle.

This time it is the Outlander PHEV Concept-S.
 
Taking "sporty and sophisticated" as its theme, the refined interior and exterior design expresses the unique combination of spirited 4x4 performance from its twin-motor PHEV system, soothing silent running, and superior on-road performance.

The production Outlander Plug-in Hybrid available in New Zealand uses two motors and a high-efficiency petrol engine to enable fuel efficiency of 1.9L/ 100km and emissions of only 44g/km (ADR81/02 test procedure).  

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