New ASX leads from the front

Mitsubishi has given its stylish crossover SUV a sophisticated facelift, with a dynamic shield front design that brings it in line with the rest of the brand’s SUV family – and if that’s not attractive enough, drivers can get in on the action for the special introductory price of $29,990 + ORC*.
Following hot on the heels of the new Outlander and seven-seat Pajero Sport, four updated ASX models will be an exciting addition to Mitsubishi’s new-look line-up, says head of sales and marketing strategy Daniel Cook.
“The new ASX exudes a street-smart attitude, delivering style and performance at exceptional value,” says Mr Cook. “It certainly looks the part and is packed with innovative technology for smarter, safer driving. As a compact and comfortable crossover, ASX broadens driver appeal across our range and we believe it will win over plenty of new fans.”
Available as a 2WD petrol or 4WD diesel, with XLS or VRX spec, 2017 ASX makes its biggest impact up front, where sophisticated gloss black and silver paintwork is offset with sleek chrome detailing on either side.
Standard 18” alloys add extra style; and for discerning owners for whom every detail matters, a sleek rear fin antennae replaces the standard aerial of previous models. There’s even a modern new key fob design.
In a car that looks this good, it’s good to be seen – daytime-running lights help ensure that being seen is a safe bet at any time of day.
Beauty’s not just skin deep
Inside, revised functionality and new graphics on the 6.1" touch-screen audio system promote ease of use and an improved driver experience. Bluetooth pairing is prompted to ensure safe, hands-free phone use.
The dash screen also doubles as a reversing camera for extra assistance – both in spotting smaller members of the family and when backing into or out of tight spots. In fact, when it comes to parking, ASX makes grabbing a space around town a stress-free exercise, boasting the tightest turning circle (5.3m) in its class allied with smooth power steering.
Passengers will ride in comfort too, with redesigned rear seating featuring ergonomic concave shaping, increased bolster height and bolstered corners.
Throughout, the XLS has been dressed in smart new black fabric with red highlights.
VRX delivers VIP treatment
Those opting for the VRX can enjoy the added luxury of soft, black leather upholstery, with passengers able to kick back and watch the world go by through the panoramic glass roof. The overhead view can easily be hidden away at the flick of a switch behind the electronic blind, and there’s even mood LED lighting for evening drives.
The VRX benefits from further additions for driver safety, comfort – and pride. An auto-dimming rearview mirror reduces glare for night-time driving, reverse sensors provide added assurance when backing towards stationary objects, and aluminium pedal covers add a touch of class.
For those who enjoy a carefree approach to life, keyless entry and a one touch start system does away with annoying pocket fumbling – owners can simply jump in, wind down the windows and enjoy the ride!
Common sense and plenty of attitude
All models feature an integrated system of active and passive safety features that add up to peace of mind and a five-star ANCAP safety rating (as tested on 2WD models).
Features include seven airbags (driver, driver’s knee, passenger, side and curtain), Hill Start Assist, Electronic Brake-force Distribution, Active Traction Control, Active Stability Control and Multi-mode Anti-lock Braking System.
SmartBrake is another innovative feature that comes as standard and is there ‘just in case’. If a driver unintentionally hits the accelerator as well as the brake in an emergency, SmartBrake registers that an error has been made and puts full focus on the braking system.
4WD models also feature 4WD Auto, which adjusts the vehicle’s traction system to suit road conditions, improving grip and enabling smoother turning. 4WD can also be locked for maximum traction in the stickiest of situations.
2WD XLS and VRX models come with a 2.0 L DOHC MIVEC petrol engine coupled with six-speed CVT INVECS III belt-driven transmission, delivering excellent fuel efficiency of 7.4L/100km.
4WD models feature a 2.3L intercooled turbo diesel that produces a huge 366Nm and a punchy 112kW. The six-speed automatic is designed to make the most of all that torque by matching the gears perfectly for optimum performance – delivering impressive economy of 6.0L per 100km.
The diesel option also has superior grunt when it comes to towing capacity – 1,400kg braked and 750kg unbraked, versus 1,300kg and 750kg on petrol models.
Affordable finery
Looking a million bucks doesn’t cost anywhere near that much, thanks to competitive pricing that begins at $29,990 + ORC* for the 2WD XLS.
“With New Zealand’s best new car warranty and best customer care thrown into the bargain, that’s a deal we believe is hard to go past,” says Mr Cook.   
2017 ASX is available from late October.
* On-Road Costs of $500 include WoF, registration and a full tank of fuel.

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One SUV to rule them all

The new Mitsubishi Outlander launches this month – fully equipped to reclaim its throne as New Zealand’s favourite SUV, and make drivers feel like kings and queens of the road.

Daniel Cook, Mitsubishi Motors NZ head of sales and marketing strategy, says that with seven seats as standard across the range, the new Outlander is already a step ahead of other pretenders to the crown.

“Outlander spent several years as the best-selling SUV in New Zealand; it set a standard at an exceptional level of value that led to other brands raising their game,” said Mr Cook. “We have embraced the challenge from our competitors and are confident that our new model Outlander has what it takes to be Kiwis’ No.1 once again.”    

Seven models strong, the spec starts high and gets better from there. Seven seats, 18-inch alloys and smartphone display audio (SDA) are standard from the 2WD LS through to the 4WD VRX. Even the spare wheel is a full-sized alloy – fitted under the rear of the vehicle to maximise passenger space, or storage for all the gear you need on the go.

SDA integrates up-to-the-minute, on-the-go communication with the freedom of the open road, allowing drivers to remain in full control of the wheel and their smartphones on a clear, 7-inch, dash-mounted touch screen via Apple CarPlay or Android AutoTM. When the time comes to get in or out of a tight park, the rear view camera comes online to help the driver reverse with confidence.

Improvements at the business end include a remapped six-speed CVT in all petrol models, for smoother acceleration and reduced engine noise, plus a new-generation starter motor. And that’s just the beginning.

Safe as castles

“Whether driving solo or with six passengers on board, Outlander has been carefully engineered and packed with features to ensure every journey, and everybody, is as safe and stress-free as possible – whatever the conditions on the road.”

Incorporating Mitsubishi RISE body construction, ABS, Active Stability Control, Active Traction Control, Hill Start Assist and seven airbags, every Outlander exceeds 5 Star ANCAP safety requirements. But there’s more to the safety story.

The 2WD XLS, new to the line-up, certainly knows how to make an entrance – a very safe entrance.

As well as being equipped with an Auto High Beam function, which automatically turns on high beam if no vehicles are in front or approaching, its Lane Departure Warning technology is a first for any Mitsubishi vehicle. Its safety package also includes Forward Collision Mitigation and Adaptive Cruise Control systems, with radar and a camera in the top of the windscreen for improved performance and pedestrian recognition.

4WD XLS and VRX models boast yet another Mitsubishi first – Rear Cross Traffic Alert, which registers vehicles approaching from either side as a driver reverses. 4WD models further benefit from Blind Spot Warning technology, to assist lane changing in busy traffic.

Reliable power and performance

We’ve already covered a lot, but even that’s not the full story; prospective owners will have more to discover when they book in for a test drive! When it comes to power and performance, however, they can bank on the tried and trusted 2.0L (2WD) and 2.4L (4WD) MIVEC petrol engines featured in the existing Outlander range – delivering 112 kW and 193 Nm at 6.7L/100km (156 CO2 g/km), or 126 kW and 224 Nm at 7.2L/100km (167 CO2 g/km) respectively.

The diesel engine description has been updated from 2.2L to 2.3L – delivering 112 kW and 366 Nm at just 6.2L/100km (162 C02 g/km).

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Mitsubishi to premiere new-generation SUV concept

Mitsubishi will preview its vision for a new-generation SUV when it premieres the Ground Tourer GT-PHEV Concept at the upcoming Paris Motor Show later this month.

Powered by a triple-motor, advanced plug-in hybrid electric vehicle (PHEV) system, the new GT-PHEV Concept will take centre stage on the Mitsubishi Motors (MMC) stand from 29 September alongside a range of the company’s pure electric and plug-in hybrid vehicles.


Designed to inspire a sense of adventure, the Mitsubishi GT-PHEV Concept is the latest expression of MMC’s new design language.

The next-generation SUV’s design conveys its credentials as a comfortable, high-end cruiser capable of handling a range of different road surfaces and conditions with traditional Japanese craftsmanship, muscular styling and functional beauty.

MMC’s striking Dynamic Shield front styling once again evokes a strong sense of protection for the vehicle and occupants, while the side view uses horizontal lines to convey an impression of solidity and stability.  Overall, the GT-PHEV exterior design is a fusion of classic styling, strong sculptural form and precise detailing.

Inside, the GT-PHEV uses a horizontal dashboard design to create a spacious interior, making it easier for the driver to read the surrounding landscape.  Together with its instrument panel and high centre console, the cockpit-like interior wraps around the occupants to provide a feeling of greater security.

Genuine leather trim is generously appointed throughout the interior and is carefully colour co-ordinated with the exterior roof finish.


The GT-PHEV’s plug-in hybrid system comprises a next-generation high-capacity drive battery package, three high-output and high-efficiency motors and a specially designed engine featuring improved electricity generation and motive performance.

The new powertrain combination delivers responsive performance ideal for cross-country
driving and longer trips, along with an electric-only range of 120km and hybrid cruising range of more than 1,200km.

The triple-motor configuration – one unit at the front and two at the rear – enables a dramatic performance improvement of its full-time, four-wheel drive powertrain and Super All Wheel Control (SAW-C) integrated vehicle dynamics control system to provide new levels of handling stability.

Mitsubishi’s GT-PHEV Concept also showcases the latest in connected car technologies to maximise its performance and functionality.

Route information and data on weather and road surface conditions are fed to the vehicle from information networks, on-board sensors and cameras to closely manage electricity consumption and fuel economy while providing suitable all-wheel control settings to match the road and weather conditions.

The 2016 Paris Motor Show will take place from 29 September to 16 October.

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Winter runs hot for Mitsubishi Motors NZ

Mitsubishi Motors NZ is on track to record its seventh consecutive year of growth, bolstered by an outstanding month of sales in August – up 36% on the same month last year.

Mitsubishi sold 793 vehicles in August and has grown its overall market share to 6.6% this financial year. The result sees the company strengthen its fifth-place position on the manufacturers leaderboard, clear of traditionally close competitors Nissan and Hyundai.

Top performers in the Mitsubishi range included the ever-popular ASX crossover (170 registrations), family-favourite Outlander (146) and recently launched high-spec Pajero Sport (115), which recorded its biggest month of sales to date.   

Mitsubishi head of sales and marketing strategy Daniel Cook said that all laurels have been hidden from sight and there is absolutely no risk of anyone resting on them.  

“We are proud of what we’ve achieved as a company,” said Mr Cook, “but more pleased still that we are able to offer our customers enjoyable driving experiences, in excellently appointed vehicles, at unbeatable value – all backed by what is still the best new car warranty available in New Zealand.

“The appeal across our range is such that we have strong performers in every category. The new model Outlander arrives later this month, packed with more smart features than ever before – it’s another ace up our sleeve, as we look to build on our success this year.”

Details on the new Outlander range will be released soon.

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Pajero Sport: easy like Saturday morning

Getting the kids, their mates, and their gear to where they need to be on Saturday mornings just got a whole lot easier – thanks to the new Pajero Sport.

Mitsubishi’s tough and classy SUV now comes with seven seats, courtesy of a foldaway third row at the rear of the vehicle’s spacious interior.

With 135kW and 437Nm from the 2.4L DiD MIVEC engine, 3.1 tonnes braked towing capacity, and a host of innovative 4WD technologies, Pajero Sport leaves nothing in the locker room – whatever the game plan.

“The extra seating capacity in Pajero Sport provides a further degree of versatility from this all-round performer,” says Mitsubishi head of sales and marketing strategy Daniel Cook. “Owners are just as likely to hook up a boat and take a group of family or friends on a fun-filled away day. They can do so knowing everyone on board is travelling in comfort and security.”

Comfort and safety

The third-row seating accommodates two passengers and features standard three-point seatbelts with ELR, plus airbags on either side – taking the total airbag count to nine throughout the vehicle.

Headrests and air vents with adjustable fan speed controls ensure passenger comfort isn’t overlooked either, while fold-forward second-row seats allow easy access and egress.

Configured in a 50:50 split, the rear seats pack away flat to maximise cargo space. The addition of a cargo box provides flexible storage space and raises the cargo floor to a single level for loading convenience.

The full package

The extra seating adds just 40kg to the vehicle’s kerb weight, without compromising fuel efficiency of 8.0L/100km – a figure shared by both the XLS and premium VRX options.

“We’re really excited to add the seven-seat Pajero Sport to our line-up. Drivers looking for the flexibility of extra seating with the added reassurance – on and off-road – of advanced 4WD technology need look no further,” said Mr Cook.

Pajero Sport seven-seat XLS and VRX models are available for a strictly limited special promotional price of $52,990 and $61,990 respectively, plus on-road costs.

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Diamond Dealer Awards recognise network’s outstanding performers

Fifty-six dealerships across the country helped Mitsubishi Motors New Zealand deliver its best sales result in 20 years – and on Friday night in Christchurch, at Mitsubishi’s annual black-tie awards event, seven standouts were given the brand’s highest accolade and named ‘Diamond Dealers’ for 2016.

The winners were: Mark Barton (Auckland Motors Mitsubishi), Aaron Chatfield (Bay City Mitsubishi), Simon Lucas (Simon Lucas Mitsubishi), Nigel Rumpler (Piako Mitsubishi Rotorua), Darrell Russell (Piako Mitsubishi Morrinsville), Justin Scelly (Baigent Motors), and Andrew Simms (Andrew Simms Mitsubishi).

“These seven outstanding dealerships epitomise the passion, dedication and customer focus that underpins our national network, and which has driven a sixth consecutive year of growth and 6.3% market share,” said Mitsubishi general manager sales & marketing Warren Brown. “Our Diamond Dealers have led the way, demonstrating excellence in every aspect of their business. We are extremely proud to award them our highest accolade and give them the peer and market recognition they deserve.”

Following another hotly contested Diamond Dealer programme this year, the network’s most-decorated dealer, Mark Barton of Auckland Motors, took home his 12th consecutive award.  

“Mark has consistently delivered everything it takes to be a Diamond Dealer – year-in, year-out,” said Mr Brown. “He has the drive not only to succeed, but to improve and surpass his own very high standards.”

Aaron Chatfield, at the helm of Bay City Mitsubishi in Tauranga for just three years, took home a raft of awards. A Diamond Dealer for the third consecutive year, he also won Overall Parts Excellence, Top Market Share for his region, and Finance People’s Choice.

“Aaron has been a rising star in our network over the past few years and continues to take his business from strength to strength,” said Mr Brown. “Excellence in parts and service are vital aspects of our business and our customers’ ongoing satisfaction. Aaron and his parts manager Mark Pound have ensured that the highest standards are maintained across the board – from the sale of a new car to the supply of parts long after keys have been exchanged.”

Please see full list of winners overleaf:

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Limited edition Triton Charger-X to cause Fieldays stampede!

Early birds at this year’s Fieldays will likely ignore any worms and flock instead to snap up a limited edition Mitsubishi Triton Charger-X – for the special price of just $49,990 or $499 per month*.

An upgrade of Mitsubishi’s premium GLS model, Charger-X stands at the top of the Triton food chain and only 300 of these impressive beasts will be available during May and June.

“Creature comforts and hard-as-nails performance combine at every step to make Charger-X our most exceptional Triton yet,” says Mitsubishi head of sales and marketing strategy Daniel Cook. “This thoroughbred ute gets the tough stuff done in ultimate style and with go-anywhere capability.”

Premium leather interior with power driver’s seat and head rest embossing create a unique, luxury interior for Charger-X. The interior is topped off by a 7” touch screen featuring satellite navigation and reversing camera. Outside the Charger-X features a unique decal package to set it apart from the pack.

Differential lock combined with Mitsubishi’s Super Select 4WD system will be a welcome feature for those with an affinity for getting into sticky situations, and set the Charger-X apart from the rest.

Its 2.23m tray is the longest and deepest in its class, with a hefty payload of nearly 1 tonne. Drivers can hitch another 3.1 tonnes on the back and get to work with a grunty 135kW and 437Nm at their disposal.

Triton’s latest 2.4L all-alloy Direct-injection Diesel MIVEC engine delivers torque smoothly at low revs and its excellent power to weight ratio makes this one of the sprightliest drives of its kind. It’s light on fuel, too, at 7.6L/100km.

Featuring Super Select 4WD, Charger-X can be driven in 4WD on the highway for maximum grip and safety. Drivers can easily choose the mode that best suits the conditions: 2H (2WD high range), 4H (full-time 4WD), 4HLC (4WD high range), or 4LLC (4WD Low Range with Locked Centre Differential).

Inside the cab, a 7” touch screen system with integrated reverse camera puts audio and satellite navigation at your fingertips. The keyless operating system, rain-sensing wipers and light-sensing headlamps take care of the details. Meanwhile, if family or employees are on board, the 5-star ANCAP safety rating will provide added peace of mind that the most precious cargo is safely stowed.

Safety features include seven airbags, ATC, ASC, ABS, and EBD. Mitsubishi’s Reinforced Impact Safety Evolution body design, or RISE, provides added protection in the event of a collision. It means that the cabin keeps its shape, while energy of the impact is transferred away. I’d urge anyone interested in snapping up one of these superbly priced Triton Charger-X utes to make a bee-line to the Mitsubishi stand at this year’s Fieldays or to visit their local Mitsubishi dealer. I can guarantee they won’t hang around for long!”

Fieldays is held at Mystery Creek in Hamilton from 15-18 June, vehicles available from 1 May while stocks last.

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Mitsubishi celebrates sixth consecutive year of growth

Mitsubishi Motors New Zealand (MMNZ) is celebrating two of its best results in 20 years: a massive 1,028 sales in March, which capped off an outstanding financial year result of more than 8,200 units sold. That figure commanded a 6.3% market share and ensured the company’s sixth consecutive year of growth.

Mitsubishi finished clearly ahead of traditionally close competitors Nissan and Hyundai and Mitsubishi head of sales and marketing strategy Daniel Cook was delighted with the result, which placed the brand fifth overall.

“When you consider the popularity right across our vehicle range, our excellent dealer network, multi award-winning Customer Care Centre, and the fact that we provide New Zealand’s best new vehicle warranty1: those are several compelling reasons for customers to choose us ahead of other brands,” said Mr Cook.

“To finish the year well ahead of some of our closest competitors is an achievement that we are all very proud of. I would like to thank each and every one of our loyal and growing customer base who have chosen a Mitsubishi.”

Off the bench

Mitsubishi’s sales surge was boosted by strong performances from two key additions to this season’s line-up.

Storming onto the paddock early-2015, the updated Triton proved an immediate crowd pleaser. The new-look ute placed third overall in the light commercial vehicle segment in the final quarter of the year (January to March) and was the best-selling 2WD model in March alongside the Toyota Hilux, both with 293 sales.

“This muscular new Triton performs the dual role of work truck and family vehicle better than ever,” said Mr Cook. “It’s as tough as nails and drives like a high-end SUV: what’s not to love?”

Following on from Triton’s success, the all-new Pajero Sport hit the road in December. Available in XLS or premium VRX specifications, this impressive SUV has sold consistently since its release.

“Pajero is our flagship vehicle and the Sport is the best we’ve ever produced; it’s absolutely tailor-made for New Zealand,” said Mr Cook. “With its rally-tested Pajero heritage and significant off-road advancements and luxury appointments, Pajero Sport has major appeal with Kiwi drivers.”

Star players

With customer preferences shifting towards SUVs in New Zealand, Mitsubishi was well placed with a strong range of star players including ASX 2WD and 4WD, Outlander 2WD and 4WD, Pajero Sport and the iconic Pajero.

“Our popular ASX crossover and Outlander SUVs have been setting the benchmark for style and performance and have really helped the brand win the hearts of New Zealanders,” said Mr Cook. “Customers love the versatility, safety and comfort these vehicles offer.”

Classic favourites

Mitsubishi’s ever-popular Lancer and Mirage models ensured strong sales continued in the sedan and small car segment.

“In 2014, twice as many private ‘small sedan’ buyers chose Lancer over its nearest competitor and we saw a continuation of that trend last year,” said Mr Cook. “It’s a sharply styled car that offers exceptional value.”

Mirage also competed well against its rivals, with Mr Cook confident the new model released on 1 April would strengthen sales further heading into a new financial year.

“Delivering outstanding fuel economy of 4.9L/100km at a competitive price, motorists will love the stylish and modern new design and, when they climb inside the Mirage’s classy interior, they are sure to smile.”

Electric charge

The revolutionary Outlander Plug-In Hybrid (PHEV) has built on Outlander’s longstanding appeal, delivering exceptional fuel economy for SUV drivers looking to reduce running costs and emissions without compromising comfort or performance.

Outlander PHEV dominated the plug-in hybrid and electric vehicle market, accounting for more than 60% of all units sold in the segment in 2015. It also won the honour of being the first and only vehicle of its kind to be included in the ‘All-of-Government’ vehicle-purchasing contract.

“Almost unbelievable fuel efficiency is just the start,” said Mr Cook. “The PHEV uses a Twin Motor 4WD system to drive the front and rear wheels, delivering better response and finer control than conventional mechanical systems. More than 50km of pure electric drive and average fuel economy of just 1.8L per 100km set it apart from the competition.”

Full service

Mr Cook was quick to acknowledge the vital role Mitsubishi’s sales, service and customer care staff played in achieving the company’s latest results.

“Right across our 56 nationwide dealerships and Customer Care Centre (CCC), we have excellent staff who love what they do and remain dedicated to delivering the best customer service possible, way beyond the sale of a vehicle.

“Every year we applaud the hard work of our sales and service teams through our annual Diamond Dealers awards. Not only do we get the chance to recognise and reward success, it creates the kind of healthy competition that leads to results like this.

“The performance of our CCC team simply speaks for itself: this year won its fourth consecutive CRM Supreme Award and fifth consecutive Retail Support Services / Transport Sector Award2.”

“The team at Mitsubishi Motors New Zealand is looking forward to the 2016 financial year and further growing the strong customer support we have received over the past six years.”

1 Mitsubishi Diamond Advantage is New Zealand’s best new car warranty: ten-year/160,000km powertrain warranty, five-year/130,000km new vehicle warranty and five-year/130,000km roadside assist.

2 Organised by CRM Consulting, the CRM Contact Centre Awards have been running since 1997. Winners are selected from call centres across 14 different industries, based on analysis of extensive surveys and mystery shopping results.

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