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Mitsubishi Motors Names New Compact SUV: Eclipse Cross

Tokyo, February 14, 2017 – Mitsubishi Motors Corporation (MMC) today announced it has chosen the name Eclipse Cross for its new compact SUV model to be debuted at the 87th Geneva International Motor Show* in Geneva, Switzerland on 7-19 March, 2017.

Eclipse derives its name from MMC’s popular specialty coupe model sold in the US from 1989, while Cross is short for crossover.

Eclipse is also a word used to describe an astronomical event. Marrying stylish coupe lines with the freedom of movement of an SUV, the beautiful, dynamic form of Eclipse Cross serves to bring about the same sense of excitement and inspiration as the diamond ring seen immediately before and after a total solar eclipse.

The high-saturation red body color newly developed for the model is also reflected in the name to evoke the brilliance of the prominence seen during the total solar eclipse.

* Le 87e Salon international de l’automobile Genève 2017. With press days on 7-8 March, the show is open to the public from 9-19 March. MMC will hold its press conference from 11:15am on 7 March, local time, at the MMC booth.

For more information, please see http://www.gims.swiss/en/ (English)

MMC has set up a special website to provide a variety of information (in English) about its exhibits at the 2017 Geneva International Motor Show:
http://www.mitsubishi-motors.com/en/events/motorshow/2017/gms2017/

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New ASX leads from the front

Mitsubishi has given its stylish crossover SUV a sophisticated facelift, with a dynamic shield front design that brings it in line with the rest of the brand’s SUV family – and if that’s not attractive enough, drivers can get in on the action for the special introductory price of $29,990 + ORC*.
 
Following hot on the heels of the new Outlander and seven-seat Pajero Sport, four updated ASX models will be an exciting addition to Mitsubishi’s new-look line-up, says head of sales and marketing strategy Daniel Cook.
 
“The new ASX exudes a street-smart attitude, delivering style and performance at exceptional value,” says Mr Cook. “It certainly looks the part and is packed with innovative technology for smarter, safer driving. As a compact and comfortable crossover, ASX broadens driver appeal across our range and we believe it will win over plenty of new fans.”
 
Available as a 2WD petrol or 4WD diesel, with XLS or VRX spec, 2017 ASX makes its biggest impact up front, where sophisticated gloss black and silver paintwork is offset with sleek chrome detailing on either side.
 
Standard 18” alloys add extra style; and for discerning owners for whom every detail matters, a sleek rear fin antennae replaces the standard aerial of previous models. There’s even a modern new key fob design.
 
In a car that looks this good, it’s good to be seen – daytime-running lights help ensure that being seen is a safe bet at any time of day.
 
Beauty’s not just skin deep
 
Inside, revised functionality and new graphics on the 6.1" touch-screen audio system promote ease of use and an improved driver experience. Bluetooth pairing is prompted to ensure safe, hands-free phone use.
 
The dash screen also doubles as a reversing camera for extra assistance – both in spotting smaller members of the family and when backing into or out of tight spots. In fact, when it comes to parking, ASX makes grabbing a space around town a stress-free exercise, boasting the tightest turning circle (5.3m) in its class allied with smooth power steering.
 
Passengers will ride in comfort too, with redesigned rear seating featuring ergonomic concave shaping, increased bolster height and bolstered corners.
 
Throughout, the XLS has been dressed in smart new black fabric with red highlights.
 
VRX delivers VIP treatment
 
Those opting for the VRX can enjoy the added luxury of soft, black leather upholstery, with passengers able to kick back and watch the world go by through the panoramic glass roof. The overhead view can easily be hidden away at the flick of a switch behind the electronic blind, and there’s even mood LED lighting for evening drives.
 
The VRX benefits from further additions for driver safety, comfort – and pride. An auto-dimming rearview mirror reduces glare for night-time driving, reverse sensors provide added assurance when backing towards stationary objects, and aluminium pedal covers add a touch of class.
 
For those who enjoy a carefree approach to life, keyless entry and a one touch start system does away with annoying pocket fumbling – owners can simply jump in, wind down the windows and enjoy the ride!
 
Common sense and plenty of attitude
 
All models feature an integrated system of active and passive safety features that add up to peace of mind and a five-star ANCAP safety rating (as tested on 2WD models).
 
Features include seven airbags (driver, driver’s knee, passenger, side and curtain), Hill Start Assist, Electronic Brake-force Distribution, Active Traction Control, Active Stability Control and Multi-mode Anti-lock Braking System.
 
SmartBrake is another innovative feature that comes as standard and is there ‘just in case’. If a driver unintentionally hits the accelerator as well as the brake in an emergency, SmartBrake registers that an error has been made and puts full focus on the braking system.
 
4WD models also feature 4WD Auto, which adjusts the vehicle’s traction system to suit road conditions, improving grip and enabling smoother turning. 4WD can also be locked for maximum traction in the stickiest of situations.
 
2WD XLS and VRX models come with a 2.0 L DOHC MIVEC petrol engine coupled with six-speed CVT INVECS III belt-driven transmission, delivering excellent fuel efficiency of 7.4L/100km.
 
4WD models feature a 2.3L intercooled turbo diesel that produces a huge 366Nm and a punchy 112kW. The six-speed automatic is designed to make the most of all that torque by matching the gears perfectly for optimum performance – delivering impressive economy of 6.0L per 100km.
 
The diesel option also has superior grunt when it comes to towing capacity – 1,400kg braked and 750kg unbraked, versus 1,300kg and 750kg on petrol models.
 
Affordable finery
 
Looking a million bucks doesn’t cost anywhere near that much, thanks to competitive pricing that begins at $29,990 + ORC* for the 2WD XLS.
 
“With New Zealand’s best new car warranty and best customer care thrown into the bargain, that’s a deal we believe is hard to go past,” says Mr Cook.   
 
2017 ASX is available from late October.
 
* On-Road Costs of $500 include WoF, registration and a full tank of fuel.

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One SUV to rule them all

The new Mitsubishi Outlander launches this month – fully equipped to reclaim its throne as New Zealand’s favourite SUV, and make drivers feel like kings and queens of the road.

Daniel Cook, Mitsubishi Motors NZ head of sales and marketing strategy, says that with seven seats as standard across the range, the new Outlander is already a step ahead of other pretenders to the crown.

“Outlander spent several years as the best-selling SUV in New Zealand; it set a standard at an exceptional level of value that led to other brands raising their game,” said Mr Cook. “We have embraced the challenge from our competitors and are confident that our new model Outlander has what it takes to be Kiwis’ No.1 once again.”    

Seven models strong, the spec starts high and gets better from there. Seven seats, 18-inch alloys and smartphone display audio (SDA) are standard from the 2WD LS through to the 4WD VRX. Even the spare wheel is a full-sized alloy – fitted under the rear of the vehicle to maximise passenger space, or storage for all the gear you need on the go.

SDA integrates up-to-the-minute, on-the-go communication with the freedom of the open road, allowing drivers to remain in full control of the wheel and their smartphones on a clear, 7-inch, dash-mounted touch screen via Apple CarPlay or Android AutoTM. When the time comes to get in or out of a tight park, the rear view camera comes online to help the driver reverse with confidence.

Improvements at the business end include a remapped six-speed CVT in all petrol models, for smoother acceleration and reduced engine noise, plus a new-generation starter motor. And that’s just the beginning.

Safe as castles

“Whether driving solo or with six passengers on board, Outlander has been carefully engineered and packed with features to ensure every journey, and everybody, is as safe and stress-free as possible – whatever the conditions on the road.”

Incorporating Mitsubishi RISE body construction, ABS, Active Stability Control, Active Traction Control, Hill Start Assist and seven airbags, every Outlander exceeds 5 Star ANCAP safety requirements. But there’s more to the safety story.

The 2WD XLS, new to the line-up, certainly knows how to make an entrance – a very safe entrance.

As well as being equipped with an Auto High Beam function, which automatically turns on high beam if no vehicles are in front or approaching, its Lane Departure Warning technology is a first for any Mitsubishi vehicle. Its safety package also includes Forward Collision Mitigation and Adaptive Cruise Control systems, with radar and a camera in the top of the windscreen for improved performance and pedestrian recognition.

4WD XLS and VRX models boast yet another Mitsubishi first – Rear Cross Traffic Alert, which registers vehicles approaching from either side as a driver reverses. 4WD models further benefit from Blind Spot Warning technology, to assist lane changing in busy traffic.

Reliable power and performance

We’ve already covered a lot, but even that’s not the full story; prospective owners will have more to discover when they book in for a test drive! When it comes to power and performance, however, they can bank on the tried and trusted 2.0L (2WD) and 2.4L (4WD) MIVEC petrol engines featured in the existing Outlander range – delivering 112 kW and 193 Nm at 6.7L/100km (156 CO2 g/km), or 126 kW and 224 Nm at 7.2L/100km (167 CO2 g/km) respectively.

The diesel engine description has been updated from 2.2L to 2.3L – delivering 112 kW and 366 Nm at just 6.2L/100km (162 C02 g/km).

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Mitsubishi to premiere new-generation SUV concept

Mitsubishi will preview its vision for a new-generation SUV when it premieres the Ground Tourer GT-PHEV Concept at the upcoming Paris Motor Show later this month.

Powered by a triple-motor, advanced plug-in hybrid electric vehicle (PHEV) system, the new GT-PHEV Concept will take centre stage on the Mitsubishi Motors (MMC) stand from 29 September alongside a range of the company’s pure electric and plug-in hybrid vehicles.

Design

Designed to inspire a sense of adventure, the Mitsubishi GT-PHEV Concept is the latest expression of MMC’s new design language.

The next-generation SUV’s design conveys its credentials as a comfortable, high-end cruiser capable of handling a range of different road surfaces and conditions with traditional Japanese craftsmanship, muscular styling and functional beauty.

MMC’s striking Dynamic Shield front styling once again evokes a strong sense of protection for the vehicle and occupants, while the side view uses horizontal lines to convey an impression of solidity and stability.  Overall, the GT-PHEV exterior design is a fusion of classic styling, strong sculptural form and precise detailing.

Inside, the GT-PHEV uses a horizontal dashboard design to create a spacious interior, making it easier for the driver to read the surrounding landscape.  Together with its instrument panel and high centre console, the cockpit-like interior wraps around the occupants to provide a feeling of greater security.

Genuine leather trim is generously appointed throughout the interior and is carefully colour co-ordinated with the exterior roof finish.
 

Technology

The GT-PHEV’s plug-in hybrid system comprises a next-generation high-capacity drive battery package, three high-output and high-efficiency motors and a specially designed engine featuring improved electricity generation and motive performance.

The new powertrain combination delivers responsive performance ideal for cross-country
driving and longer trips, along with an electric-only range of 120km and hybrid cruising range of more than 1,200km.

The triple-motor configuration – one unit at the front and two at the rear – enables a dramatic performance improvement of its full-time, four-wheel drive powertrain and Super All Wheel Control (SAW-C) integrated vehicle dynamics control system to provide new levels of handling stability.

Mitsubishi’s GT-PHEV Concept also showcases the latest in connected car technologies to maximise its performance and functionality.

Route information and data on weather and road surface conditions are fed to the vehicle from information networks, on-board sensors and cameras to closely manage electricity consumption and fuel economy while providing suitable all-wheel control settings to match the road and weather conditions.

The 2016 Paris Motor Show will take place from 29 September to 16 October.

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Winter runs hot for Mitsubishi Motors NZ

Mitsubishi Motors NZ is on track to record its seventh consecutive year of growth, bolstered by an outstanding month of sales in August – up 36% on the same month last year.

Mitsubishi sold 793 vehicles in August and has grown its overall market share to 6.6% this financial year. The result sees the company strengthen its fifth-place position on the manufacturers leaderboard, clear of traditionally close competitors Nissan and Hyundai.

Top performers in the Mitsubishi range included the ever-popular ASX crossover (170 registrations), family-favourite Outlander (146) and recently launched high-spec Pajero Sport (115), which recorded its biggest month of sales to date.   

Mitsubishi head of sales and marketing strategy Daniel Cook said that all laurels have been hidden from sight and there is absolutely no risk of anyone resting on them.  

“We are proud of what we’ve achieved as a company,” said Mr Cook, “but more pleased still that we are able to offer our customers enjoyable driving experiences, in excellently appointed vehicles, at unbeatable value – all backed by what is still the best new car warranty available in New Zealand.

“The appeal across our range is such that we have strong performers in every category. The new model Outlander arrives later this month, packed with more smart features than ever before – it’s another ace up our sleeve, as we look to build on our success this year.”

Details on the new Outlander range will be released soon.

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Pajero Sport: easy like Saturday morning

Getting the kids, their mates, and their gear to where they need to be on Saturday mornings just got a whole lot easier – thanks to the new Pajero Sport.

Mitsubishi’s tough and classy SUV now comes with seven seats, courtesy of a foldaway third row at the rear of the vehicle’s spacious interior.

With 135kW and 437Nm from the 2.4L DiD MIVEC engine, 3.1 tonnes braked towing capacity, and a host of innovative 4WD technologies, Pajero Sport leaves nothing in the locker room – whatever the game plan.

“The extra seating capacity in Pajero Sport provides a further degree of versatility from this all-round performer,” says Mitsubishi head of sales and marketing strategy Daniel Cook. “Owners are just as likely to hook up a boat and take a group of family or friends on a fun-filled away day. They can do so knowing everyone on board is travelling in comfort and security.”

Comfort and safety

The third-row seating accommodates two passengers and features standard three-point seatbelts with ELR, plus airbags on either side – taking the total airbag count to nine throughout the vehicle.

Headrests and air vents with adjustable fan speed controls ensure passenger comfort isn’t overlooked either, while fold-forward second-row seats allow easy access and egress.

Configured in a 50:50 split, the rear seats pack away flat to maximise cargo space. The addition of a cargo box provides flexible storage space and raises the cargo floor to a single level for loading convenience.

The full package


The extra seating adds just 40kg to the vehicle’s kerb weight, without compromising fuel efficiency of 8.0L/100km – a figure shared by both the XLS and premium VRX options.

“We’re really excited to add the seven-seat Pajero Sport to our line-up. Drivers looking for the flexibility of extra seating with the added reassurance – on and off-road – of advanced 4WD technology need look no further,” said Mr Cook.

Pajero Sport seven-seat XLS and VRX models are available for a strictly limited special promotional price of $52,990 and $61,990 respectively, plus on-road costs.

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Diamond Dealer Awards recognise network’s outstanding performers

Fifty-six dealerships across the country helped Mitsubishi Motors New Zealand deliver its best sales result in 20 years – and on Friday night in Christchurch, at Mitsubishi’s annual black-tie awards event, seven standouts were given the brand’s highest accolade and named ‘Diamond Dealers’ for 2016.

The winners were: Mark Barton (Auckland Motors Mitsubishi), Aaron Chatfield (Bay City Mitsubishi), Simon Lucas (Simon Lucas Mitsubishi), Nigel Rumpler (Piako Mitsubishi Rotorua), Darrell Russell (Piako Mitsubishi Morrinsville), Justin Scelly (Baigent Motors), and Andrew Simms (Andrew Simms Mitsubishi).

“These seven outstanding dealerships epitomise the passion, dedication and customer focus that underpins our national network, and which has driven a sixth consecutive year of growth and 6.3% market share,” said Mitsubishi general manager sales & marketing Warren Brown. “Our Diamond Dealers have led the way, demonstrating excellence in every aspect of their business. We are extremely proud to award them our highest accolade and give them the peer and market recognition they deserve.”

Following another hotly contested Diamond Dealer programme this year, the network’s most-decorated dealer, Mark Barton of Auckland Motors, took home his 12th consecutive award.  

“Mark has consistently delivered everything it takes to be a Diamond Dealer – year-in, year-out,” said Mr Brown. “He has the drive not only to succeed, but to improve and surpass his own very high standards.”

Aaron Chatfield, at the helm of Bay City Mitsubishi in Tauranga for just three years, took home a raft of awards. A Diamond Dealer for the third consecutive year, he also won Overall Parts Excellence, Top Market Share for his region, and Finance People’s Choice.

“Aaron has been a rising star in our network over the past few years and continues to take his business from strength to strength,” said Mr Brown. “Excellence in parts and service are vital aspects of our business and our customers’ ongoing satisfaction. Aaron and his parts manager Mark Pound have ensured that the highest standards are maintained across the board – from the sale of a new car to the supply of parts long after keys have been exchanged.”

Please see full list of winners overleaf:

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