Diamond Dealer Awards recognise network’s outstanding performers

Fifty-six dealerships across the country helped Mitsubishi Motors New Zealand deliver its best sales result in 20 years – and on Friday night in Christchurch, at Mitsubishi’s annual black-tie awards event, seven standouts were given the brand’s highest accolade and named ‘Diamond Dealers’ for 2016.

The winners were: Mark Barton (Auckland Motors Mitsubishi), Aaron Chatfield (Bay City Mitsubishi), Simon Lucas (Simon Lucas Mitsubishi), Nigel Rumpler (Piako Mitsubishi Rotorua), Darrell Russell (Piako Mitsubishi Morrinsville), Justin Scelly (Baigent Motors), and Andrew Simms (Andrew Simms Mitsubishi).

“These seven outstanding dealerships epitomise the passion, dedication and customer focus that underpins our national network, and which has driven a sixth consecutive year of growth and 6.3% market share,” said Mitsubishi general manager sales & marketing Warren Brown. “Our Diamond Dealers have led the way, demonstrating excellence in every aspect of their business. We are extremely proud to award them our highest accolade and give them the peer and market recognition they deserve.”

Following another hotly contested Diamond Dealer programme this year, the network’s most-decorated dealer, Mark Barton of Auckland Motors, took home his 12th consecutive award.  

“Mark has consistently delivered everything it takes to be a Diamond Dealer – year-in, year-out,” said Mr Brown. “He has the drive not only to succeed, but to improve and surpass his own very high standards.”

Aaron Chatfield, at the helm of Bay City Mitsubishi in Tauranga for just three years, took home a raft of awards. A Diamond Dealer for the third consecutive year, he also won Overall Parts Excellence, Top Market Share for his region, and Finance People’s Choice.

“Aaron has been a rising star in our network over the past few years and continues to take his business from strength to strength,” said Mr Brown. “Excellence in parts and service are vital aspects of our business and our customers’ ongoing satisfaction. Aaron and his parts manager Mark Pound have ensured that the highest standards are maintained across the board – from the sale of a new car to the supply of parts long after keys have been exchanged.”

Please see full list of winners overleaf:

The list of winners in full:

 Diamond Dealers

•    Bay City Mitsubishi (Aaron Chatfield)
•    Auckland Motors Mitsubishi (Mark Barton)
•    Piako Mitsubishi Morrinsville (Darrell Russell)
•    Piako Mitsubishi Rotorua (Nigel Rumpler)
•    Andrew Simms Mitsubishi (Andrew Simms)
•    Simon Lucas Mitsubishi (Simon Lucas)
•    Baigent Motors (Justin Scelly)

Excellence in Customer Service

•    Stephen Duff Mitsubishi
•    Mexted Mitsubishi
•    Houston Motors Blenheim

Overall Parts Excellence

•    Bay City Mitsubishi

Overall Service Excellence:
•    Simon Lucas Mitsubishi  

Top New Vehicle Sales:

•    Andrew Simms Mitsubishi
•    Southern Mitsubishi
•    Piako Mitsubishi Morrinsville

Top Market Share:

•    Bay City Mitsubishi
•    Pacific Motor Group
•    Archibald Mitsubishi

Finance Dealer of the year:

•    Pacific Motor Group

Finance People’s Choice:

•    Bay City Mitsubishi

Excellence in Year-on-Year Sales:

•    Wairarapa Mitsubishi

Location: Rydges Hotel, Christchurch
Date: Friday 13 May, 2016