Legendary GSR name back in new Lancer line-up

Mitsubishi’s GSR namebadge has an illustrious history.

It was the 1973 launch of the very first Lancer range that hurtled the name into the limelight, as the sporty (yet only 1600cc) GSR model laid the foundations of Mitsubishi’s legendary motorsport success with multiple wins in the Safari and Southern Cross rallies.

Forty years on, the name that stood for performance and style is back.

Unlike its long-ago forerunners, the 2014 Lancer GSR comes in hatchback style as well as sedan. Both sport smart, chrome-accented sports body kits and definitive 5-spoke 16” alloys. Both wear a sharp promotional price of $25,990, compared with their $32,990 recommended retail price.

“Lancer’s clean, classic good looks have won the car a lot of friends”, says Mitsubishi’s head of sales and marketing strategy Daniel Cook. “The new GSR is poised to go a step further, keeping faith with the lines while adding a distinctive sporty look borrowed from its motorsport history. It’s expected to gain plenty of momentum on today’s streets”.

GSR is a synonym for great driving and there’s plenty to be had with its 2-litre MIVEC engine and advanced sports mode-equipped 6-speed CVT transmission, delivering 115 very lively kilowatts of power.

Plus, of course, all the “mod cons” such as 6-inch touch screen audio, reversing camera and auto air, with audio and Bluetooth both fingertip-controlled from the leather-covered steering wheel.

And while GSR suggests performance, the SEi model (also either sedan or hatchback) continues to emphasize “refinement”. Not to mention exceptional value, at a $29,990 promotional price, way below its $36,990 rrp.

The entry level Lancer – now called LS - also gets a boost in features. There’s nothing basic about it. It’s brimming with the essentials you’d expect: 7 airbags, cruise control, air conditioning, Bluetooth connectivity and a sound system with USB and MP3 compatibility,

All Lancers - LS, GSR and SEi - have 5 star ANCAP safety rating, thanks to 7 airbags, Mitsubishi’s RISE monocoque body design and an array of active and passive safety systems.
They also share 7.3L/100km fuel efficiency and low 170g/km CO2 emissions.

Every car in the Lancer range comes with what Mitsubishi says is New Zealand’s best new car warranty and customer care - Diamond Advantage, offering the original owner up to five years new vehicle warranty and up to ten years driveline warranty.

Learn more about the new Lancer GSR here