Mitsubishi leads car industry customer care

Phone 0800 54 53 52 and you’re talking to New Zealand’s best car-industry contact centre, bar none.

Mitsubishi Motors’ eight-strong Porirua-based customer care team were named winners of the transport/travel sector at the call centre industry’s annual CRM Awards at Sky City on Friday 2 September.

Over a hundred top-flight contact centres, from eleven industry sectors, entered the awards.

It was a rewarding night for Mitsubishi. As well as winning the transport category,  the team won the top award for the quality of their online communications: Haig Davidson was finalist for “manager of the year” and Mike Bodley for “team leader of the year”: and the judges chose team member Sieanna Iafeta as a favourite customer service representative.

“The real winners, of course, are our customers” said Haig. “Anyone  who gets in touch with us wants a response that’s not only quick and accurate, but also warm and friendly. While we are flattered to collect these awards, we know we are only as good as our response to the next phone call or email”.

Haig added: “Industry recognition of our team’s performance, together with customer care initiatives like our unique 10-year Diamond Advantage warranty, takes us a further step along the way towards achieving our vision to provide the best customer service in New Zealand”.

The CRM awards, begun 14 years ago, use exhaustive “mystery shopper” techniques to take a regular “snapshot” of how effectively contact centres respond to customers’ phone and internet enquiries.