While the motor industry reflects on its biggest passenger vehicle sales year in three decades, Mitsubishi is quietly acknowledging the customer appeal that in 2014 cemented its position as New Zealand’s fastest-growing mainstream car & LCV brand.
“In every year since 2009 more owners have chosen a Mitsubishi than in the previous year”, says the company’s head of sales and marketing strategy Daniel Cook. “We see it as a gradual migration towards style, innovation, quality and reliability. It’s also reflects our customer support, especially Diamond Advantage, the best new-vehicle warranty around”.
Mitsubishi has attracted new buyers from across the board, he says.
“Take Lancer sedan. This exceptional-value car retains its unstoppable appeal to private ‘small sedan’ buyers: last year, twice as many buyers in this group chose Lancer than its nearest competitor, a trend set to continue with the attractive new 2015 line-up.
“The ASX ‘small SUV’ has hit a high, too, with its appealing mix of value and performance attracting 80% more new buyers in 2014 than in 2013”.
Record interest as well, he reports, in the latest versions of the classic 3-tonne-towing Pajero, with sales levels not seen for a decade.
“Looking back over the year, we’re especially proud we’ve given New Zealanders a look into the future with the debut of an extraordinary Outlander, the technology-leading plug-in hybrid electric vehicle (PHEV). So quickly was this vehicle adopted by eco-focussed individuals and businesses it singlehandedly elevated New Zealand to the status of the world’s fastest-growing PHEV nation.
“Company Vehicle magazine voted the vehicle NZ’s ‘best medium SUV’, bar none, while National Business Review named it ‘Green Car of the Year’.
“These awards topped off a year that saw record numbers of drivers enjoying a new Mitsubishi”, said Daniel Cook. “It’s a continuing trend: many prospective customers already have their eye on the release, in few months’ time, of the new-generation Triton ute, a powerful, athletic design that promises a significant leap forward in efficiency, safety and comfort”.